| Description |
xiv, 300 pages : illustrations ; 29 cm |
| Contents |
Ch. 1. An Overview of Environmentally Conscious Manufacturing and Marketing -- Ch. 2. Regulatory Framework -- Ch. 3. Integrating Environmentally Conscious Manufacturing Within the Company -- Ch. 4. Evaluating Existing Products and Processes -- Ch. 5. Developing ECM Process Options -- Ch. 6. New Product/Process Design -- Ch. 7. Understanding Environmentally Conscious Marketing: The Conceptual Framework -- Ch. 8. Environmental Marketing Regulations and Guidelines: The American Model -- Ch. 9. International Regulations and Guidelines -- Ch. 10. Implementing Environmentally Conscious Marketing -- Appendix A: A Sample Pollution Prevention Plan -- Appendix B: Sample Environmental Management Program Survey -- Appendix C: Hazardous Waste and Materials Management Plan -- Appendix D: Guides for the Use of Environmental Marketing Claims -- Appendix E: The Green Report II: Recommendations for Responsible Environmental Advertising |
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Appendix F: Principles and Guidelines for Environmental Labeling and Advertising -- Appendix G: FTC Deceptive and Unsubstantiated Claims Policy Protocol -- Appendix H: FTC Statement on "Unfairness" -- Appendix I: FTC Statement on Advertising Substantiation -- Appendix J: FTC Statement on Deception -- Appendix K: SPI Voluntary Guidelines: Rigid Plastic Container Material Code System -- Appendix L: Application and Rules for Use of New York Recycling Emblem -- Appendix M: Resources/Contacts -- Appendix N: NCMS Achieving Environmental Excellence Implementation Guide |
| Summary |
By incorporating environmental considerations into proven management techniques. The Handbook of Environmentally Conscious Manufacturing provides a simple foundation for understanding and implementing the principles of environmental design and manufacturing, and creating genuine marketing opportunities at the same time. You'll also find a comprehensive road map for navigating the marketing challenges that are unique to environmental issues, including the logistical and legal problems of supporting claims in markets with differing regulations |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Manufacturing industries -- Environmental aspects.
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Manufactures -- Environmental aspects.
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Environmental protection.
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| Genre/Form |
Handbooks and manuals.
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| Author |
Cattanach, Robert E.
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| LC no. |
94033053 |
| ISBN |
0786301473 |
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