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Book Cover
E-book
Author Baker, C. Edwin, author

Title Advertising and a democratic press / C. Edwin Baker
Published Princeton, New Jersey : Princeton University Press, [1994]
©1994

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Description 1 online resource (216 pages)
Series Princeton legacy library
Contents Frontmatter -- Contents -- Preface -- Introduction -- CHAPTER .I Advertising: Financial Support and Structural Subversion of a Democratic Press -- CHAPTER II. Advertising and the Content of a Democratic Press -- CHAPTER III. Economic Analysis of Advertising's Effect on the Media -- CHAPTER IV. Policy Proposals -- CHAPTER V. The Constitutionality of Taxation or Regulation of Advertising -- Mathematical Appendix -- Notes -- Index
Summary In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905
Bibliography Includes bibliographical references (pages 141-189) and index
Notes Print version record
Subject Advertising -- Political aspects -- United States
Pressure groups -- United States.
Censorship -- United States
Manipulative behavior -- United States
Freedom of the press -- United States
Taxation of advertising -- United States
Advertising laws -- United States
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising laws.
Advertising -- Political aspects.
Censorship.
Freedom of the press.
Manipulative behavior.
Pressure groups.
Taxation of advertising.
United States.
Form Electronic book
ISBN 9781400863556
1400863554