| Description |
1 volume (various pagings) : illustrations (some color) ; 25 cm |
| Contents |
Introduction: Strategy and Economics -- Primer: Economic Concepts for Strategy -- 1. The Evolution of the Modern Firm -- 2. The Vertical Boundaries of the Firm -- 3. The Transactions Costs of Market Exchange --4. Organizing Vertical Boundaries: The Economics of Vertical Integration -- 5. Horizontal Boundaries: Economies of Scale and Scope -- 6. Diversification --7. Industry Analysis -- 8. Market Structure and Competition -- 9. Strategic Commitment and Competition -- 10. The Dynamics of Pricing Rivalry -- 11. Entry and Exit -- 12. Strategic Positioning for Competitive Advantage -- 13. Analyzing Cost and Differentiation Position -- 14. Sustaining Competitive Advantage --15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment -- 16. Incentives and Agency -- 17. Strategy and Structure -- 18. Power and Culture -- 19. Strategy and the General Manager |
| Analysis |
Business Planning |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references |
| Subject |
Managerial economics.
|
|
Strategic planning -- Economic aspects.
|
| Author |
Dranove, David.
|
|
Shanley, Mark (Mark T.)
|
| LC no. |
95035057 |
| ISBN |
0471598496 (cloth : alk. paper) |
|
