| Description |
1 online resource (1075 pages) |
| Series |
360 Degree Business |
|
360 Degree Business
|
| Contents |
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; Series preface; Preface; Guide to the book; 1. Introduction to Economics for Business; Introduction; What is 'the economy'?; How the economy impacts on business; The management of risk; How changes in consumer incomes and spending affect business; The impact of changes in interest rates on business; Some key economic concepts that appear in this book; Summary; 2. Quantitative Analysis for Economists; Introduction; An econometric approach; Using diagrams and simple statistical relationships |
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Making predictionsRelating two variables; Index numbers; Share price indices; Summary; 3. How Markets Work; Introduction; The nature of a market economy; The relationship between price, demand and supply; The construction of demand and supply curves; Changes in the conditions of demand and supply; How to measure elasticity of demand; The role of firms in the market; Summary; 4. Costs and Revenues; Introduction; The nature of cost-volume-profit analysis; The average cost of production; Costs at different levels of output; Illustrating revenues; Combining cost and revenue to illustrate profit |
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A marginal approach to profit maximizingSummary; 5. Different Types of Market Structures; Introduction; What is market structure?; Types of market structure; Perfect competition; Monopoly; Market structures in the real world; Price setting in the real world; Price setting in different market settings; Allocative efficiency; Summary; 6. Business Strategy in an Economic Context; Introduction; What business strategy involves; The ingredients of strategy; The criteria for an effective strategy; How an environmental analysis helps to determine the suitability of a strategy |
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The nature of strategic vision, objectives, focus and architectureBusiness strategy in an economic context; Summary; 7. Government Regulation and Competition; Introduction; Government intervention; The government and the market; Creating a competitive environment; UK competition law; Other forms of government regulation; Summary; 8. The Wider Role of Government in the Economy; Introduction; Government's multiple roles and policies; The government as producer and employer; The government as a stabilizer of the economy; The government's role in encouraging competitive markets |
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The government's role in combating market failureThe government's international role; The government as debt manager; The government and inequality; Industrial and regional policy; Macro-economic policy tools; Summary; 9. Economic Ideas and Policy; Introduction; The development of economic thinking; The classical economists; The Marxist economists; The neoclassical economists; Keynesian economics; The neoclassical consensus; The free market revival and monetarism; The 'Third Way'; New ways of thinking about the economy; Summary; 10. Economic Indicators; Introduction |
| Summary |
Clear, concise and written by an expert currently lecturing in the field, Business Economics focuses exclusively on what you need to know to achieve success in your business course and today''s global economy |
| Notes |
What are economic indicators? |
|
Print version record |
| Subject |
Managerial economics.
|
|
Managerial economics
|
| Form |
Electronic book
|
| ISBN |
9781444170467 |
|
1444170465 |
|
