Title A bittersweet Swiss venture into China : Suteria's chocolate mission / Kata Isenring-Szabó, Xinhua Wittmann

Published London : University of Zurich, 2017

Click on the following:
Sage Business Cases

Copies

Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary The case centres on a Swiss chocolate and confectionary manufacturer, Suteria's decision to enter the Chinese market in the city of Harbin in Heilongjiang province. However after two years Suteria is still struggling to meet sales targets at its Chinese retail point and the CEO must decide if Suteria should pull out of China or not Notes Originally Published InIsenring-Szabó, K., & Wittmann, X. (2017). A bittersweet Swiss venture into China: Suteria's chocolate mission. S2CSC 010-17-05. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Suteria -- Management Chocolate industry -- China -- Harbin -- Management -- Case studies Confectionery -- China -- Harbin -- Case studies Confectionery -- Switzerland -- Case studies Confectionery. Management. China -- Harbin. Switzerland. Genre/Form Case studies. Form Electronic book Author Wittmann, Xinhua, author ISBN 9781526491510 1526491516

  Permalink