Title ABIL's dilemma : to brand or not to brand in India / Sonal Sisodia and Nimit Chowdhary

Published [Bingley] : Emerald Group Publishing Limited, 2011

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (11 pages) : color illustrations Notes Published also as volume 1, numbers 1, 2011 of Emerald emerging markets case studies Bibliography Includes index and bibliographical references Subject Abhishek Industries Limited -- Management Branding (Marketing) -- India -- Case studies Genre/Form Case studies. Form Electronic book Author Chowdhary, Nimit

Other Titles Abhishek Industries Limited's dilemma OTHER TI Emerald emerging markets case studies

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