| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
In 2011, Samjad, Deputy CEO of the newly formed company Maledia Broadcasting Limited (MBL) - a new venture of the Cochin based media group, is preparing to make financial projections to justify the feasibility of the new Malayalam news channel. Samjad needs to make practical and credible estimates for the Cochin media group, which is conservative in its advertising sales approach. The case provides students opportunities to analyse company policies and values, business situation, market environment and competitive financial information in capital budgeting |
| Notes |
Originally Published In Purani, K., & Jeesha, K. (2018). Madhyamam Broadcasting Ltd. (A). Kozhikode, India: Indian Institute of Management, Kozhikode |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Maledia Broadcasting Limited
|
|
Cochin Media Group
|
|
Capital budget -- India -- Case studies
|
|
Broadcasting -- India -- Case studies
|
|
Broadcasting.
|
|
Capital budget.
|
|
India.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Jeesha, Krishnan, author
|
| ISBN |
9781529708677 |
|
1529708672 |
|
