Limit search to available items
Book Cover
Author Purani, Keyoor, author

Title Madhyamam Broadcasting Ltd. (A) / Keyoor Purani, Krishnan Jeesha
Published London : Indian Institute of Management, Kozhikode, 2018


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary In 2011, Samjad, Deputy CEO of the newly formed company Maledia Broadcasting Limited (MBL) - a new venture of the Cochin based media group, is preparing to make financial projections to justify the feasibility of the new Malayalam news channel. Samjad needs to make practical and credible estimates for the Cochin media group, which is conservative in its advertising sales approach. The case provides students opportunities to analyse company policies and values, business situation, market environment and competitive financial information in capital budgeting
Notes Originally Published In Purani, K., & Jeesha, K. (2018). Madhyamam Broadcasting Ltd. (A). Kozhikode, India: Indian Institute of Management, Kozhikode
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Maledia Broadcasting Limited
Cochin Media Group
Capital budget -- India -- Case studies
Broadcasting -- India -- Case studies
Capital budget.
Genre/Form Case studies.
Form Electronic book
Author Jeesha, Krishnan, author
ISBN 9781529708677