xv, 256 pages, 16 unnumbered pages of plates : illustrations, portraits ; 24 cm
Summary
The man who gave Australia Cherry Ripes and Freddo Frogs was one of Australia's richest and most successful entrepreneurs. Macpherson Robertson was an innovative businessman and a shameless self-promoter who founded the MacRobertson Confectionery Company. This rags-to- riches story includes extracts from his diary and love letters