| Description |
viii, 187 pages : illustrations ; 24 cm |
| Contents |
1. Introduction -- 2. Marketing concept and market orientation -- 3. Preliminary empirical analysis -- 4. Statistical data analysis -- 5. Corporate culture and the market orientation -- 6. The machine tool industry -- 7. Case studies -- 8. Conclusions, limitations and future research |
| Summary |
"Coupling theory with the case studies, this well-researched book will prove valuable not only to academicians, but also to the practitioners who are concerned with the dynamics of the current global business environment, which is characterized as volatile and competitive."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Machine-tool industry -- Great Britain -- Management.
|
|
Machine-tools -- Great Britain -- Marketing.
|
| LC no. |
2004002441 |
| ISBN |
0754635783 hardback alkaline paper |
|
