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Book Cover
E-book
Author Weiglin, Peter C

Title Survival Math for Marketers
Published Thousand Oaks : SAGE Publications, 2002

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Description 1 online resource (145 pages)
Contents Cover; Contents; Preface; Chapter 1 -- Your Credibility; Chapter 2 -- Figures Never Lie, but Liars Figure; Chapter 3 -- Making a (Financial) Statement; Chapter 4 -- Organizations, Measurement, and Standards; Chapter 5 -- An Economics Excursion; Chapter 6 -- Pricing and Profitability; Chapter 7 -- Costs and Profitability; Chapter 8 -- Strategy: Breakeven and Profitability; Chapter 9 -- Cash; Chapter 10 -- Budgets; Chapter 11 -- Just Look at the Sadistics -- Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author
Summary This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for stud
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Marketing -- Mathematics
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Marketing -- Mathematics
Marketing.
Wiskunde.
Form Electronic book
LC no. 2002005204
ISBN 9781452245652
1452245657
0761916326
9780761916321
1483328503
9781483328508