Description |
1 online resource (145 pages) |
Contents |
Cover; Contents; Preface; Chapter 1 -- Your Credibility; Chapter 2 -- Figures Never Lie, but Liars Figure; Chapter 3 -- Making a (Financial) Statement; Chapter 4 -- Organizations, Measurement, and Standards; Chapter 5 -- An Economics Excursion; Chapter 6 -- Pricing and Profitability; Chapter 7 -- Costs and Profitability; Chapter 8 -- Strategy: Breakeven and Profitability; Chapter 9 -- Cash; Chapter 10 -- Budgets; Chapter 11 -- Just Look at the Sadistics -- Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the Author |
Summary |
This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for stud |
Bibliography |
Includes bibliographical references and index |
Notes |
English |
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Print version record |
Subject |
Marketing -- Mathematics
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Marketing -- Mathematics
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Marketing.
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Wiskunde.
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Form |
Electronic book
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LC no. |
2002005204 |
ISBN |
9781452245652 |
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1452245657 |
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0761916326 |
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9780761916321 |
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1483328503 |
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9781483328508 |
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