2017

Advances in luxury brand management

Cham, Switzerland : Palgrave Macmillan, [2017]

 

2006

The affluent consumer : marketing and selling the luxury lifestyle

Michman, Ronald D.



 

2021

The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces

Cham : Palgrave Macmillan, [2021]

 

2014

Brand management and marketing of luxury goods

Scholz, Lucie, author

Hamburg, Germany : Anchor Academic Publishing, 2014

 

2021

Chinese local new luxury brands in a digitaly empowered era : cultivation, transformation and upgrading

Lai, Hongbo, author

Singapore : Springer, [2021]

 

2015

Consumption Motives in Luxury Marketing : an Analysis of two Agricultural Markets: Equestrian Sports and Food

Hartmann, Laura Helena



 

2017

How Westin Hotels and Four Seasons leveraged symbolic values to build their brands

Brookes, Maureen, presenter

London : Henry Stewart Talks, 2017

 

2019

Implications of pricing decisions in the luxury sector : the Mulberry case

Filieri, Raffaele, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2022

International luxury brand strategy

Lu, Pierre Xiao, author
First Edition
London ; New York : Routledge, Taylor and Franics Group, 2022

 

2019

International luxury brand strategy

1st
London : Routledge, 2019

 

2015

Kapferer on luxury : how luxury brands can grow yet remain rare

Kapferer, Jean-Noël, author

London ; Philadelphia : Kogan Page, 2015

 

2016

La Fórmula Del Lujo Creación de Marcas, Productos y Servicios

Campuzano, Susana



 

2012

Living It Up : Our Love Affair with Luxury

Twitchell, James B



 

2019

Lladro?'s growth strategy in India

Agnihotri, Arpita

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2019

Lladró's growth strategy in India

Agnihotri, Arpita, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2021

Luxury and Fashion Marketing The Global Perspective

Singh, Satyendra



 

2007

Luxury fashion branding : trends, tactics, techniques

Okonkwo, Uché, author.



 

2013

Luxury, lies and marketing : shattering the illusions of the luxury brand

Sicard, Marie-Claude, author.

[Basingstoke] : Palgrave Macmillan, 2013

 

2012

The luxury market in India : Maharajas to masses

 

2013

Luxury marketing : a challenge for theory and practice

 

2010

Luxury online : styles, strategies, systems

Okonkwo, Uché, author.



 

2009

The luxury strategy : break the rules of marketing to build luxury brands

Kapferer, Jean-Noël



 

2012

Luxury strategy in action

 

2013

Luxury talent management : leading and managing a luxury brand

Gutsatz, Michel

Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2013

 

2016

Luxury the Chinese way : new competitive scenarios

Rovai, Serena, 1970- author.

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2016

 

2023

Made in Italy and the Luxury Market Heritage, Sustainability and Innovation

Rovai, Serena



 

2023

Marketing luxury services : concepts, strategy, and practice

Hemzo, Miguel Angelo, author

Cham, Switzerland : Palgrave Macmillan, [2023]

 

2018

Marriott Hotels and the globalization of a brand

Gupta, Anil K., 1949-



 

2019

Maurice Lacroix : growing a niche brand in the luxury

Wittmann, Xinhua, author

London : University of Zurich, 2019

 

2012

Meta-luxury : brands and the culture of excellence

Ricca, Manfredi.



 

2021

A new paradigm in the luxury fashion industry : off-white and the rise of luxury streetwear

Pedeliento, Giuseppe, author

London : SAGE Publications: SAGE Business Cases Originals, 2021

 

2015

New perspectives in luxury branding

First edition
Bingley, UK : Emerald Group Publishing Limited, 2015

 

2022

Omni-personal luxury : how to transform your luxury business for the digital age

Schmitt, Rebecca, 1977- author.



 

2017

One Aldwych, London : combining sustainability with luxury

Nicholas, Andrea, (Green Business, UK)



 

2011

Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury

Danziger, Pamela N

Ithaca, NY : Paramount Market Pub., [2011]

 

2022

The Rise of Positive Luxury Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth

Batat, Wided



 

2015

The road to luxury : the evolution, markets and strategies of luxury brand management

Som, Ashok, author.

Singapore : John Wiley, [2015]

 

2013

Sustainable luxury

Sheffield, England : Greenleaf Publishing, 2013

 

2015

Sustainable luxury : managing social and environmental performance in iconic brands

Sheffield, UK : Greenleaf Publishing, [2015]

 

2017

Sustainable luxury : managing social and environmental performance in iconic brands

London, [England] ; New York, New York : Routledge, 2017