| Description |
334 pages : illustrations (some color) ; 25 cm |
| Contents |
1. Abstract : Circles : Transport for London; CND (Campaign for Nuclear Disarmament) ; Squares and rectangles : Deutsche Bank ; Triangles : MOT; Paul Forrer AG ; Polygons ; Ovals and ovoids ; Geometric combinations ; Rhombi ; Cubes and 3-D forms : BAM (Royal BAM Group nv); The Cooper Union; Museum für Gegenwartskunst Siegen ; Strips ; Plaid, woven and chequered motifs ; Chevrons ; Diamonds ; Wavy lines, ribbons and zigzags ; Dots ; Rings and roundels ; Loops, knots and guilloche ; Curves, crescents and arcs : Continental Airlines; Nike ; Radiating (circular) : Munich Olympics 1972 ; Concentric (Circular) ; Rotary (Circular) ; Amorphous ; Crosses ; Arrows : Swiss Federal Railway (SBB CFF FFS); British Rail ; Speech bubbles and punctuation |
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2. Representational : Water, liquid and waves ; Snowflake ; Fire and flames ; Flowers ; Plants and leaves : RACE (Research for an Alternative and Clean Energy) ; Trees ; Fruits and vegetables : Apple ; Domesticated animals ; Wild animals : WWF; The New York Public Library ; Birds : Sprint; Penguin; BOAC (British Overseas Airways Corporation) ; Fish and other marine animals : Shell ; Insects ; Extinct and mythical creatures ; Landscapes ; Stars ; The sun ; Planets, globes and moons : Pan Am ; Figures ; Faces ; Eyes : CBS (Columbia Broadcasting System) ; Hands and feet ; Architecture : Nouveau Théâtre de Montreuil; Centre Georges Pompidou ; Transport ; Tools, machinery and appliances ; Everyday objects ; Sports ; Music, craft, art and fashion ; Food and drink ; Books and paper ; Hearts ; Crowns : KLM ; Heraldry, shields and flags ; Locks and keys |
| Summary |
"This book features over 1,300 symbols, organized into groups and sub-groups according to their visual characteristics. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring both classic symbols and exceptional examples of recently designed symbols."--Page [4] of jacket |
| Notes |
"1300+ symbols classified by form, indexed by sector, designer and client."--Jacket |
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Includes index |
| Subject |
Branding (Marketing)
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Commercial art -- Pictorial works.
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Commercial art.
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Logos (Symbols) -- Pictorial works.
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Logos (Symbols) -- Design.
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Logos (Symbols) -- Sourcebooks
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Signs and symbols -- Pictorial works.
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Signs and symbols.
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Visual communication -- Pictorial works.
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| Genre/Form |
Illustrated works.
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| Author |
Bateman, Steven.
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| ISBN |
1856697274 paperback |
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9781856697279 paperback |
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