Title Logo modernism / Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation, Isabel Varea Riley ; German translation, Ursula Wulfekamp ; French translation, Wolf Fruhtrunk

Published Köln : Taschen, [2015]

Copies

Location	Call no.	Vol.	Availability
MELB FOLIO	741.6 Mul/Lmo		AVAILABLE

Description 432 pages : illustrations (some color) ; 38 cm Summary "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket Notes Formerly CIP. Uk Bibliography Includes bibliographical references and index Notes In English, German and French Subject Advertising. Commercial art -- History -- 20th century. Logos (Symbols) Commercial art. Logos (Symbols) -- Pictorial works. Corporate image. Logos (Symbols) -- Design -- History -- 20th century. Logotypes (Printing) Logotypes (Printing) -- Pictorial works. Modernism (Art) Logos (Symbols) -- Design -- Case studies. Trademarks -- Pictorial works. Trademarks -- Design -- Case studies. Genre/Form Illustrated works. Case studies. Author Fruhtrunk, Wolf, translator Remington, R. Roger, author Varea Riley, Isabel, translator Wiedemann, Julius, editor Wulfekamp, Ursula, translator ISBN 3836545306 9783836545303

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