Basic Research on Low-Literate, Low-Income Buyers and Sellers; Developing a Consumer and Entrepreneurial Literacy Educational Program; Consumer and Entrepreneurial Literacy Program -- Marketplace Literacy; Consumer and Entrepreneurial Literacy Program -- Consumer Literacy; Consumer and Entrepreneurial Literacy Program: Day 3 -- Entrepreneurial Literacy; Consumer and Entrepreneurial Literacy Program: Day 4 -- Entrepreneurial Literacy; Consumer and Entrepreneurial Literacy Program: Day 5 -- Societal Responsibility and Other Miscellaneous Issues; Implications for Nonprofit Organizations
Summary
This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the market
