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Title Marketing to libraries for the new millennium : librarians, vendors, and publishers review the landmark third industry-wide survey of library marketing practices and trends / edited by Hendrik Edelman, Robert P. Holley
Published Lanham, Md. : Association for Library Collections & Technical Services in cooperation with Scarecrow Press, 2002

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Location Call no. Vol. Availability
 W'PONDS  025.23 Ede/Mtl  AVAILABLE
Description vii, 207 pages ; 23 cm
Series [ALCTS papers on library technical services and collections] ; no.11
ALCTS papers on library technical services and collections ; no. 11
Contents Pt. 1. Presentations -- 1. Overview / Karen Muller -- 2. Keynote / Rebecca Seger -- 3. Compare and Contrast: How We Interpret the Results of the 1999 Survey / Hendrik Edelman -- 4. "Triangle Talk": Publishers, Vendors, and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future / James S. Ulsamer, Marty Keeley and Phyllis Young / [et al.] -- 5. Selling and Promoting to Libraries: What Are Publishers and Vendors Doing to Reach Libraries? / Robert Rooney, Alice Peery and Janet Belanger / [et al.] -- 6. Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need / Dan Lundy, Peter McCarthy and Rick Ayre -- 7. Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom / Sarah Michalak, Kathleen Cotter and Rebecca James / [et al.] -- 8. Conclusions / Eugenie Prime and Patricia Schroeder
Pt. 2. Results of the AAP/ALCTS Library Marketing Survey -- 9. Publisher Questionnaire -- 10. Vendor Questionnaire -- 11. Library Questionnaire
Bibliography Includes bibliographical references (page 197) and index
Subject Libraries and publishing -- United States.
Libraries and booksellers -- United States.
Acquisitions (Libraries) -- United States.
Library surveys -- United States.
Market surveys -- United States.
Author Edelman, Hendrik.
Holley, Robert P.
LC no. 2002017586
ISBN 0810842718