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Title The rise and size of the fitness industry in Europe : fit for the future? / Jeroen Scheerder, Hanna Vehmas, Kobe Helsen, editors
Published Cham, Switzerland : Palgrave Macmillan, [2020]

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Description 1 online resource
Contents Intro -- Measure -- Contents -- List of Figures -- List of Tables -- Foreword by Remco Hoekman -- Foreword by Andreas Paulsen -- About the Editors -- Notes on Contributors -- 1 The Global Health and Fitness Industry at a Glance: Fast, Fit, Flexible, Functional, Funny, Fashionable and Fanatic -- The Rise and Size of the Global Fitness and Health Club Industry -- The Concept of Fitness -- Roots, Global Spread and Popularity of the Fitness Industry -- Fit for the Future? The Paradoxical Realm of Fitness -- Framework of the Book -- References
2 The Weight of Numbers: Prevalence of Overweight, Sedentary Behaviour and Sport/Fitness Participation from a Comparative Pan-European Perspective -- Introduction -- Materials and Methods -- Socio-Demographic Developments -- Trends Regarding Overweight and Insufficient Physical Activity -- Prevalence of Fatness, Physical (in)Activity and (Club-Organised) Sports and Fitness Participation -- Wealthy and Healthy? Or Are We Better off with Social Equality? -- Regional Patterns in Physical Inactivity, Sports Participation, Participation in a Sports Club and Fitness Participation
Social Patterns in Physical Inactivity, Sports Participation, Participation in a Sports Club and Fitness Participation -- Conclusion -- References -- 3 The (R)Evolution of the Flemish Fitness Industry -- Introduction -- Theoretical and Conceptual Framework -- Definition of Fitness -- Materials and Method -- Trends in Sport and Fitness -- Popularity of Sport and Fitness -- Profile and Typology of Fitness Participants -- Participant Profile -- Motivation and Behaviour of Fitness Consumers -- Household Expenses -- Provision and Governance of Fitness -- Position and Spread of Fitness in the Country
Characteristics and Typology of Fitness Centres -- Accommodation in Fitness Centres -- Employment in the Fitness Industry -- Revenues in the Fitness Industry -- Innovation: Communication-Social Media -- Conclusion -- References -- 4 Bulgarian Fitness Industry: Policies, Processes and Providers -- Introduction -- Conceptual Framework -- Material and Method -- Trends in Fitness Participation -- Changes in Popularity of Sport and Fitness -- Change in Types of Fitness Centres -- Provision and Governance of Fitness -- Provision of Fitness and Typology of Fitness Providers
Leading Operators in Fitness Industry -- Governance of Fitness -- Accommodation in Fitness Centres -- Employment in the Fitness Industry -- Membership Fees and Revenues in the Fitness Industry -- Innovation -- Conclusions -- References -- 5 Current Trends in the Fitness Movement in Cyprus -- Introduction -- Historical Background -- Sports Evolution in Cyprus -- Theoretical and Conceptual Framework -- Cyprus' Definition of Fitness -- Materials and Methods -- Methodology and Data -- Methodology of the Leisure Sports Participation Study -- The Ernst and Young (EY) Study
Summary This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community
Bibliography Includes bibliographical references and index
Notes Online resource; title from digital title page (viewed on October 22, 2020)
Subject Physical fitness centers -- Europe
Leisure industry -- Europe
Leisure industry
Physical fitness centers
Europe
Form Electronic book
Author Scheerder, Jeroen, editor.
Vehmas, Hanna, editor.
Helsen, Kobe, editor
ISBN 9783030533489
3030533484