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Author Appiea, Linda, author

Title Empowering the next generation of leaders : Maserame Mouyeme's journey at Coca-Cola / authored by Linda Appie (Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa), Dorothy Ndletyana (Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa), and Anthony Wilson-Prangley (Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa)
Published Bingley, U.K. : Emerald Publishing Limited, 2020
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (4 pages) : 24 illustrations ; cm
Series Emerald emerging markets case studies, 2045-0621 ; volume 10, issue 2
Notes The main teaching objective for the case is for students to build a better understanding of how to advance women (and other minorities) in the workplace through mentorship. This is achieved through recognizing the wide variety of issues that enable and constrains women's advancement in the workplace; defining mentoring, sponsorship, coaching and networking; and highlighting how mentoring, sponsorship, coaching and networking can overcome the challenges of facing women's advancement in the workplace?
The case study explores the role of senior women leaders in the career advancement of other women in the workplace. It helps us understand how mentoring can address the low prevalence of women at senior levels despite companies' efforts to advance women. The case profiles the career and leadership journey of a senior female executive, Maserame Mouyeme. It documents her rise from the dusty streets of Soweto, South Africa to become one of the first black female executives in several corporate contexts across Africa and especially at Coca-Cola. The case illustrates her practice of mentoring and its impact on her and others' careers. Also illustrated is Mouyeme's leadership style, mentoring approach and workplace experiences. Students deliberate Mouyeme's dilemma: whether to continue to advance a new generation of women leaders or whether to focus on her core role of building the business she is responsible for. The selected research method is a teaching case study, grounded in an exploratory approach. Primary data was collected via semi-structured interviews with the protagonist and four of her mentees. Secondary data was collected via studies about the protagonist and the companies she has worked for in her career. The case provides empirical insights about the role of leaders and especially women, in advancing women. The case shows the approaches in which organizations can advance women. It also shows how emerging leaders can better manage their own careers. The case deepens knowledge of women advancement and career development
The case is appropriate for post-graduate level study, including MBA-level. It is also appropriate for use on executive development programs
Teaching Notes are available for educators only
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Coca-Cola Company.
Mentoring in business -- South Africa
Women executives -- South Africa
Personnel management -- South Africa.
Leadership -- South Africa
Business & Economics -- Human Resources & Personnel Management.
Form Electronic book
Author Ndletyana, Dorothy, author.
Wilson-Prangley, Anthony, author