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Book Cover
E-book
Author Rainey, David L., 1946- author.

Title The BMW group's journey to leadership in sustainable development practice : integrating engineering design and strategic thinking / David L. Rainey & Randall Peteros
Published [London] : SAGE, 2016

Copies

Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary The challenges facing global businesses have intensified due to aggressive competition, increased government regulation, more demanding customers and stakeholders, and greater uncertainties. Rather than respond to these challenges as they occur, the BMW Group has prospered by taking the lead on sustainability, sustainable development, and environmental management practices. Its actions in leading change have resulted in record sales and profitability as well as a reputation as the "world's most sustainable automobile manufacturer." The case presents real-world perspectives about making the transformation from effective environmental management initiatives to outstanding strategic leadership based on sustainability and sustainable development
Notes Online resource; title from home page (viewed on April 22, 2016)
Subject Leadership -- Case studies
Sustainable engineering -- Case studies
Leadership
Sustainable engineering
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Peteros, Randall, author
ISBN 9781473937543
147393754X