Foreword -- Preface -- Inspiration, inventors and innovation -- Sleeping with the enemy -- A new team to deliver -- An audacious plan -- A step change in performance -- Building a new brand for Britain -- Announcing EE -- The challenge of momentum -- Supercharging sales -- The £12.5 billion business -- The culmination of the joint venture -- Afterword -- Endnotes -- Index
Summary
Is the ultimate guide to leading revolutionary change initiatives through the inside story of one of the most successful business transformations in recent history
Bibliography
Includes bibliographical references and index
Notes
English
Online resource; title from digital title page (viewed on August 12, 2016)