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Book Cover
E-book
Author Swantee, Olaf, author.

Title The 4G mobile revolution : creation, innovation and transformation at EE / Olaf Swantee, with Stuart Jackson
Published London ; Philadelphia : Kogan Page, 2016
©2016

Copies

Description 1 online resource
Contents Foreword -- Preface -- Inspiration, inventors and innovation -- Sleeping with the enemy -- A new team to deliver -- An audacious plan -- A step change in performance -- Building a new brand for Britain -- Announcing EE -- The challenge of momentum -- Supercharging sales -- The £12.5 billion business -- The culmination of the joint venture -- Afterword -- Endnotes -- Index
Summary Is the ultimate guide to leading revolutionary change initiatives through the inside story of one of the most successful business transformations in recent history
Bibliography Includes bibliographical references and index
Notes English
Online resource; title from digital title page (viewed on August 12, 2016)
Subject Creative ability in business.
Leadership.
Long-Term Evolution (Telecommunications)
Mobile communication systems -- Standards
Leadership
Business strategy.
BUSINESS & ECONOMICS -- Industries -- General.
Creative ability in business
Leadership
Long-Term Evolution (Telecommunications)
Mobile communication systems -- Standards
Business strategy.
Form Electronic book
Author Jackson, Stuart, author
LC no. 2016030204
ISBN 9780749479404
074947940X