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Book Cover
E-book
Author Moolenschot, Catherine, author

Title Jim's book : the surprising story of Jim Penman - Australia's backyard millionaire / Catherine Moolenschot
Published Milton, Qld : John Wiley & Sons Australia, Ltd, 2019

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Description 1 online resource
Contents Intro; Jim's Book; Contents; Prologue; Summary of the Jim's Group structure; Introduction: 'The Real Jim'; An Aussie icon; 1 The Early Years; The gardening begins; The spark of a lifelong passion; A significant gift; The apple doesn't fall far from the tree; The teenage years; 2 The Accidental Gardener; University days; The cutting edge; A PhD in History; 3 Jim's Calling; Coming to God; A ruined career; The beard appears; 4 This Little, Short-term Mowing Business; Selling by not selling; A franchise is born; A flawed business model; Expanding interstate; 5 Divorce; A unique parenting style
Parenting tactics6 The Jim's Brand Expands; New divisions; BarterBank; National rights; North America; 7 The Jim Way; Jim's way or the highway; Complaint uproar; 8 Winning the Lottery; Meeting Li; A honeymoon marriage; 9 Growth; An experimental attitude; Jim's Cleaning; National Office gets its own office; Jim's national conferences; Foothills Conference Centre; 10 Business Can Be Tough; Fiascos; Referendum; UK struggles; Jim's call centre; Up in flames; Consolidating the call centres; Constant change; 11 Jim's Training; Training's early days; Fine-tuning training; Training today
Jim's customer service ethosConstant feedback; A different side of Jim; 12 The Franchisee Experience; A selective process; Financially rewarding work; The complaint system: Guilty until proven innocent; 13 'A Serial Firer'; A revolving door; Firing family; 14 Revolt in the Ranks; Franchisor frustrations; Taking everything into account; UK troubles; Legal proceedings; Jim's legal strategy; 15 Tackling Insurance; A frantic start; Too trusting; 16 Looking for The One; An acrimonious partnership; Skip Bins stoush; A new CEO; 17 Duelling Diggers; Deterioration in Diggers; Legal challenges
Mental health challenges in the Jim's Group18 Funding a Lifelong Passion; Jim's theory, summarised; Slow life history strategy; Fast life history strategy; High C and high V behaviour; Coming to his theory; Early results; Developing his theory; Funding an obsession; 19 It's All About Character; Jim's University?; Character; 20 Looking to the Future; Endnotes; About the Author; Acknowledgements; List of Interviewees; Index; EULA
Summary Meet the man and uncover the story behind one of Australia's most recognised brands We all know Jim's. Maybe you just passed a Jim's Mowing trailer on the road; or maybe there's a Jim's Cleaning van parked across the street each Tuesday morning; or maybe your best mate is laughing all the way to the bank after quitting the city and starting his new Jim's Fencing franchise, but do you know the real story behind the Jim's Group and its founder, Jim Penman? Brutally efficient, socially awkward, and a tireless perfectionist, Jim is as complex and fascinating as the Jim's Group. This book is a warts-and-all look at his colourful life that delves deep into how he ignored conventional thinking to turn a few mowing rounds into a corporate juggernaut built on always putting the customer first. Jim's unique approach revolutionised Australia's business landscape, providing thousands of people the opportunity to create and grow their own businesses. Most Australians know very little about the man who created one of the nation's most famous companies. For all of his success, Jim is remarkably unassuming and approachable. In this authorised biography, author Catherine Moolenschot sat down with Jim and over one hundred people who know him -- from franchisees and franchisors, to family, friends, and adversaries -- to get up close and personal with the surprising story of one of Australia's biggest brands and the man who made it all happen. Jim's Book tells the fascinating story of the man and the business that bears his name. Equal parts biography, history and philosophy, this book takes readers on a journey through one man's remarkable life
Notes Includes index
Online resource; title from PDF title page (EBSCO, viewed March 5, 2019)
Subject Penman, Jim, 1952-
SUBJECT Penman, Jim, 1952- fast
Subject Jim's Mowing.
SUBJECT Jim's Mowing fast
Subject Businessmen -- Australia -- Biography
Lawn care industry -- Australia
Franchises (Retail trade) -- Australia
BIOGRAPHY & AUTOBIOGRAPHY -- General.
BUSINESS & ECONOMICS -- Industries -- General.
Businessmen
Franchises (Retail trade)
Lawn care industry
Australia
Genre/Form collective biographies.
Biographies
Biographies.
Biographies.
Form Electronic book
ISBN 9780730368175
0730368173
9780730368182
0730368181