This case study looks at the role that risk management has played in helping the multinational toy giant Lego to come back from the brink of collapse in 20032004 and re-establish itself as one of the most valuable brands in the world. In the process, it encourages students to think about the dangers that can arise when effective risk management procedures are not in place, as well as the benefits that can be reaped when such systems are in place and working properly. In addition, it also invites students to think critically about the broader relationship between the processes of managing risk and the implementation of strategic decisions in a business environment
