Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep
Summary
Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies
Bibliography
Includes bibliographical references and index
Notes
Print version record and CIP data provided by publisher; resource not viewed
