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Book Cover
E-book
Author Greco, Albert N., 1945-

Title The book publishing industry / Albert N. Greco, Jim Milliot, and Robert M. Wharton
Edition 3rd ed
Published New York, NY ; Milton Park, Abingdon, Oxon : Routledge, 2013

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Description 1 online resource
Contents Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges
Summary The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of thetwentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry
Bibliography Includes bibliographical references
Notes Print version record
Subject Publishers and publishing -- United States
Electronic publishing -- United States
LANGUAGE ARTS & DISCIPLINES -- Publishing.
Electronic publishing
Publishers and publishing
United States
Form Electronic book
Author Milliot, Jim
Wharton, Robert M
ISBN 9781136850349
1136850341
9780203834565
0203834569
9781136850356
113685035X