| Description |
1 online resource (xvi, 294 pages) : illustrations |
| Contents |
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff |
| Summary |
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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Print version record |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| SUBJECT |
Amerika Haus Berlin Video Lending Library gnd |
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Ellipses-Marketing gnd |
| Subject |
Libraries -- Marketing
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Libraries -- Public relations.
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Libraries.
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Marketing.
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Public relations.
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Libraries
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Advertising as a Topic
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Marketing
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Public Relations
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libraries (buildings)
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marketing.
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public relations.
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LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
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Public relations
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Marketing
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Libraries
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Libraries -- Marketing
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Libraries -- Public relations
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Öffentlichkeitsarbeit
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| Form |
Electronic book
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| LC no. |
2009018911 |
| ISBN |
9781573879194 |
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1573879193 |
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9781573878043 |
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1573878049 |
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