Title Kronverk cinema : how much is a ticket to the movies? / Igor Gladkikh, A. P. Mikhailina

Published London : Graduate School of Management, St. Petersburg State University, 2011

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary Kronverk Cinema, which owns the largest share of cinemas in St. Petersburg, had been exploring different methods for differential pricing to increase revenue and improve customer loyalty. The cinema market in St. Petersburg had few avenues for increasing ticket prices and the student is encouraged to look for new way to optimize pricing decisions Notes Originally Published InGladkikh, I., & Mikhailina, A. P. (2011). Kronverk Cinema: How much is a ticket to the movies? St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University Description based on XML content Subject Kronverk Cinema Motion pictures -- Russia (Federation) -- Saint Petersburg -- Marketing -- Case studies Theaters -- Russia (Federation) -- Saint Petersburg -- Case studies Motion picture theaters -- Russia (Federation) -- Saint Petersburg -- Case studies Motion picture theaters Motion pictures -- Marketing Theaters Russia (Federation) -- Saint Petersburg Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Mikhailina, A. P., author ISBN 9781526465344 1526465345

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