| Description |
1 online resource (120 p.) |
| Contents |
Cover -- Endorsements -- Half Title -- Title -- Copyright -- Contents -- Acknowledgments -- 1 Introduction -- 1.1 Aim of the book -- 1.2 Data in the book -- 1.3 Approach of the book -- 1.3.1 Discourse competence -- 1.3.2 Sociolinguistic competence -- 1.3.3 Strategic competence -- 1.4 Organization of the book -- 2 Asian business communication -- 2.1 Initiation of the Asian business communication project -- 2.2 Asian business communication research from a European perspective -- 3 Business communication in Korean higher education -- 3.1 Motivation to conduct the research |
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3.2 Trends of business communication teaching in Korean higher education -- 3.3 Suggestions for enriching Korean business communicationteaching and research -- 4 Korean business politeness revisited -- 4.1 Lay concept of Korean politeness -- 4.1.1 Collectivism -- 4.1.2 Hierarchism -- 4.1.3 Indirectness -- 4.2 Indirectness as the primary value of politeness -- 4.2.1 Indirectness is ambiguity? -- 4.2.2 Politeness is a consideration? -- 4.2.3 A face-threat is impoliteness? -- 5 Korean service encounters -- 5.1 Korean empathy -- 5.2 Nwunchi -- 5.3 Kapcil -- 6 Korean business apology |
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6.1 Fundamental feature of business apology -- 6.2 Passive interaction genre -- 6.3 Showing senguy in the letter of apology -- 6.3.1 Length of the letter of apology -- 6.3.2 Promise of a face-to-face apology -- 6.3.3 Acknowledgment of headquarters' responsibility -- 6.3.4 Repetition of apology -- 6.4 Giving a reason for wrongdoing -- 7 Korean CEO's online greetings -- 7.1 Function of a CEO's online greetings -- 7.2 A Korean CEO's online greeting as a volition-oriented genre -- 7.3 Organizational credibility in a CEO's online greetings -- 7.3.1 Corporate values -- 7.3.1.1 Differentiation |
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7.3.1.2 Association -- 7.3.2 Elements of corporate social legitimacy -- 7.3.2.1 Sustainability -- 7.3.2.2 Corporate social responsibility -- 8 Concluding remarks -- Index |
| Notes |
Description based upon print version of record |
| Subject |
Business communication -- Korea (South)
|
|
Korean language -- Business Korean
|
|
Business communication
|
| Form |
Electronic book
|
| ISBN |
9781000815009 |
|
1000815005 |
|
