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Book Cover
E-book
Author Dijkstra, Tjalling

Title Trading the Fruits of the Land : Horticultural Marketing of the Land
Published Milton : Routledge, 2018

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Description 1 online resource (266 pages)
Series Routledge Revivals Ser
Routledge Revivals Ser
Contents Cover; Half Title; Title; Copyright; Dedication; Contents; List of maps; List of figures; List of boxes; List of tables; List of appendices; Currency rates; Acknowledgements; 1 Introduction; 1.1 Exploration of the problem; 1.2 Research objective and questions; 1.3 Research methodology; 1.4 Scope of the study; 1.5 Outline of the book; 2 Food trade in Sub-Saharan Africa: from the pre-colonial past to the structural adjustment era; 2.1 The pre-colonial period; 2.2 The colonial period; 2.3 The post-independence period; 2.4 Concluding remarks on food trade in Sub-Saharan Africa
3 Horticulture in Kenya, with special reference to the research areas3.1 Kenya; 3.2 Horticulture: the national picture; 3.3 Smallholder horticulture in Nyandarua, Kisii and Taita Taveta; 3.4 Some aspects of horticultural farming in the research areas; 4 Marketing channel analysis: relevant aspects for horticultural trade in Sub-Saharan Africa; 4.1 Defining marketing channel, structure and environment; 4.2 Description of marketing channels; 4.3 Differentiation and re-integration of marketing channels; 4.4 Marketing channel development: efficiency
4.5 Marketing channel development: effectiveness4.6 Marketing channel development: equity; 5 Horticultural marketing channels in Kenya: actors and institutions; 5.1 Introduction; 5.2 Traders, agents and facilitating intermediaries in the domestic market; 5.3 Horticultural marketing cooperatives; 5.4 Horticultural export traders; 5.5 Horticultural processors; 5.6 Some comments on the channels from a SCP point of view; 6 Horticultural marketing channels in Kenya: the collection stage; 6.1 The efficiency rationale of collecting wholesalers: the distributing wholesalers' perspective
6.2 The efficiency rationale of collecting wholesalers: the farmers' perspective6.3 The development of rural assembly markets: introduction; 6.4 Nyandarua and Kisii: accessibility and supply concentration; 6.5 Taita: a dual marketing system; 6.6 Taveta: first- and second-level assembly markets; 6.7 Explaining the development of rural assembly markets and assessing their future importance; 7 Vertical differentiation of horticultural marketing channels in Kenya: model, hypotheses and data set; 7.1 Horticulture in Kenya: an emerging economy
7.2 Vertical differentiation of horticultural marketing channels in an African emerging economy: the model and the hypotheses7.3 The data set; 7.4 Specification of the independent variables; 8 Vertical differentiation of horticultural marketing channels in Kenya: testing the model; 8.1 Logistic regression analysis; 8.2 Analytic procedure; 8.3 Testing the model using trade flows with known terminal market; 8.4 Testing the model using all trade flows, rural assembly markets excluded; 8.5 Conclusions with respect to the model; 9 Summary and conclusions; 9.1 Summary of the research findings
Summary First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities) As African policy makers try to keep pace with new developments in private food trade, they require knowledge of the structures of private trade systems and the factors that govern their long-term development. The study analyses the structure and development of horticultural marketing channels in Kenya. It is based primarily on surveys of some 500 farmers in four districts and 750 horticultural traders in 18 market places. Commercial horticultural farmers, domestic traders, export traders, agents, facilitators, marketing cooperatives and processors are all reviewed. The study devotes special attention to the efficiency of collecting wholesalers, and to the development of rural assembly markets. It develops a model which can elucidate vertical differentiation processes in the Kenyan horticultural channels. The analyses show that marketing channel theory can be of great relevance to the developing world. The proposed vertical differentiation model can aid in predicting future changes in horticultural marketing systems, in Kenya as well as in other African countries
Notes 9.2 General conclusions
Print version record
Subject Horticultural products industry -- Kenya
Marketing channels -- Kenya
Horticultural products industry
Marketing channels
Kenya
Form Electronic book
ISBN 9780429775703
0429775709