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Book Cover
Author Cook, James, author

Title Uber Technologies, Inc. : accountability in corporate culture / James Cook, Raj Patel, James S. O'Rourke
Published London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2018
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Uber, the popular car-sharing company, faces internal and external scrutiny for its toxic start-up corporate culture, insensitivity toward drivers and riders, and constant avoidance of legal requirements. The case discusses the events leading to the termination of Travis Kalanick, co-founder and former CEO of Uber, and the reputational damage the CEO caused the company. The case also explores collaborative consumption and the six core principles of a coherent corporate culture. How does Uber repair its reputation and get customers to come back? How does Uber "grow up" as it exits the startup phase of its operation and considers going public?
Notes Originally Published InCook, J., Patel, R., & O'Rourke, J. S. (2018). Uber Technologies, Inc.: Accountability in corporate culture. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame
Description based on XML content
Subject Kalanick, Travis, 1976-
Uber (Firm) -- Case studies.
Corporate culture -- Moral and ethical aspects -- Case studies.
Public relations -- Case studies.
Ridesharing -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author O'Rourke, James S., author
Patel, Raj, author
ISBN 1526489066
9781526489067 (ebook)