| Description |
1 online resource (26 pages) : illustrations |
| Series |
Human resource management online (text) |
| Summary |
McDonald's is a leading fast-food giant in the world. Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster's Collegiate Dictionary included a word, 'McJob' and defined it as a 'low-paying, unskilled, dead-end job'. It was also mentioned that such jobs were pre-dominantly found in the fast-food industry. Being the world's largest fast-food company, McDonald's initiated a campaign to redefine 'McJob' in 2005. The campaign focused on dispelling the misconception among people about McDonald's image as a bad employer. A poster campaign in June 2006 highlighted the company's investment in people status, flexible working hours for parents, competitive pay, promotion options and health benefits. Despite all these efforts, critics continued to call a 'McJob' an un-stimulating, low-paid job with few opportunities to grow. It was also pointed out that the company had a high staff turnover rate. It remained to be seen if the fast-food giant's efforts to revamp its image as a good employer would pay off |
| Notes |
Case study reference no.: HRM0033B |
|
Title from resource description page (viewed May 26, 2015) |
| Bibliography |
Includes bibliographical references (pages 24-26) |
| Notes |
In English |
| Subject |
McDonald's Corporation -- Case studies
|
| SUBJECT |
McDonald's Corporation. fast (OCoLC)fst00510214 |
| Subject |
Food service employees -- Job satisfaction -- Case studies
|
|
Personnel management -- Case studies
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Personnel management.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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