Introduction: Media, migration, and multi-sited ethnography -- The "imagined West" in Japan -- Encountering "race" and ethnic relations -- Gendered Japaneseness : negotiating images of "submissive" and "easy" women -- Local Japanese communities -- Transnational media, mobility, and imagining "home" -- Conclusion: National identity and transnationalism -- Appendix 1: Notes on methodology -- Appendix 2: Profiles of respondents