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Book Cover
E-book
Author Batzer, Erich

Title Marketing Strategies And Distribution Channels For Foreign Companies In Japan / Erich Batzer and Helmut Laumer
Published [Place of publication not identified] : Taylor & Francis (CAM) : Routledge, 2019

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Description 1 online resource
Contents List of Tables and Figures -- Part One Background, Objectives and Methodology Of the Study -- Part Two Extent of Trade by German Firms with Japan and the General Environment (1 Value and Sectoral Breakdown of German Exports to Japan 2 The Role of German Products in Supplying the Japanese Market 3 German Firms Trading with Japan 4 Are Non-tariff Trade Barriers the Reason for the Low Market Share of Foreign Manufactured Goods? 5 Firms' Views on Access to the Japanese Market ) -- Part Three The Japanese Distribution System and Its Significance for Access to the Market by Foreign Goods (6 Overview of the Distribution System and Current Development Trends 7 Distribution Channels and Costs for Imported Goods 8 Specific Structural Characteristics of the Japanese Distribution System and Trade Practices as Barriers to Imports) -- Part Four Distribution Channels and Marketing in Selected Product Areas, with Special Reference to the Methods Used by German Firms (9 Capital Goods and Industrial Supplies 10 Consumer Durables 11 Consumer Goods 12 Food and Semi-luxuries) -- Part Five Corporate Strategies and Corporate Action to Open Up the Japanese Market and Achieve Greater Market Penetration -- Part Six Changes in Economic Policy to Improve the Business Environment: Recommendations to the Federal Government Concerning Matters to Be Raised with the Japanese Government - Bibliography -- Appendix: List of Firms and Institutions Contacted
Notes Online resource; title from PDF file page (EBSCO, viewed July 3, 2019)
Subject Marketing channels -- Japan
Non-tariff trade barriers -- Japan
Commerce
Marketing channels
Non-tariff trade barriers
SUBJECT Germany (West) -- Commerce -- Japan
Japan -- Commerce -- Germany (West)
Subject Germany (West)
Japan
Form Electronic book
Author Laumer, Helmut.
ISBN 9780429694134
042969413X
Other Titles Deutsche Unternehmen in Japangeschäft. English