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Book Cover
E-book
Author Shanahan, Doreen E., author

Title IZZi Gadgets : sizing up the market opportunity / Doreen E. Shanahan & Marlene A. Biseda
Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary As the CEO and one of the founders of iZZi Gadgets, Jayson Guzman had seen the entrepreneurial company grow from product inception in 2010 to product debut in 2013. The company's lens and case attachments enabled iPhone users' enhanced lens capability and improved photo-taking ergonomics. By the end of 2013, the firm had sold 2,500 units, and now, in April 2015, the firm generated revenues of nearly US$1.2 million. Jayson felt there was tremendous opportunity to grow sales for his company's products. He wanted to reach a broader audience with new products, to expand distribution, and to increase the company's investment in marketing. Expansion, however, would require additional funding. Jayson had secured an initial meeting with a potential investor to discuss the market opportunity. This case study examines this topic
Notes Online resource; title from home page (viewed on May 3, 2016)
Subject IZZi Gadgets (Firm)
Marketing -- Management -- Case studies
New products -- Marketing -- Case studies
Small business marketing -- Case studies
Marketing -- Management
New products -- Marketing
Small business marketing
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Biseda, Marlene A., author
ISBN 9781473975156
1473975158