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Book Cover
E-book
Author Foda, Omar D., author

Title Egypt's beer : Stella, identity, and the modern state / Omar D. Foda
Edition First edition
Published Austin : University of Texas Press, 2019

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Description 1 online resource
Contents Importing the modern beer industry into Egypt -- A star rises: Stella and the Egyptian beer industry, 1920-1940 -- Crowning the pyramid: the Egyptian beer industry's "mature" period, 1940-1952 -- Stella is always delicious: selling beer in the time of Nasser, 1952-1958 -- A Pan-Arab brew: Stella and the United Arab Republic, 1958-1961 -- Stella, beer of the Egyptian regime, 1961-1972 -- Opening up Stella: the Infitah and the beer business in Egypt, 1973-1985 -- An American Pharaoh and the Egyptian star: Stella, 1985-2003 -- Conclusion -- Notes -- Bibliography -- Index
Summary Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt?s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt?s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves?including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella?Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company?s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian "modernity" seen through the lens of a distinctly Egyptian brand
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Stella (Beer) -- History
Beer -- Egypt -- History
Beer industry -- Egypt -- History
Beer industry -- Government policy -- Egypt
Beer industry -- Political aspects -- Egypt
Drinking of alcoholic beverages -- Egypt -- Religious aspects -- Islam
COOKING -- Beverages -- Beer.
HISTORY -- Middle East -- Egypt.
Beer
Beer industry
Drinking of alcoholic beverages -- Religious aspects -- Islam
Egypt
Genre/Form Electronic books
History
Form Electronic book
ISBN 9781477319567
1477319565