In the era of globalization, learning a foreign language is increasingly important for gaining more future job opportunities. VIPKID, founded in 2013, is an online learning platform in China that offers one-on-one language instruction to children, using live streaming technology. This case provides readers with an opportunity to understand the business model of VIPKID. Building on that, readers are asked to identify customer needs in the context of online language tutoring using a Value Proposition Canvas. Given the challenges ahead, readers can recommend how to scale the company to the next level
