Title Alibaba : the company that made eBay a dwarf / Xiaobai Shen

Published London : Henry Stewart Talks, 2015

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (3 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary The case study discusses ecommerce company, Alibaba, as an example of innovative imitation in China. Alibaba reinvented the technology of eBay's online selling platform to include ingenious features such as a fraud-averting pay system. These features, and the consequent mega-success of Alibaba, exemplify the ability of Chinese companies to put their users' needs and concerns at the center of their products Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Innovation in China / by Xiaobai Shen Title from title frames Subject Alibaba (Firm) SUBJECT Alibaba (Firm) fast (OCoLC)fst01775772 Subject Creative ability in business -- China Creative ability -- China Creative thinking -- China Electronic commerce -- China -- Case studies Competition, International. Internet auctions -- China -- Case studies Internet marketing -- China -- Case studies Technological innovations -- China Competition, International. Creative ability. Creative ability in business. Creative thinking. Electronic commerce. Internet auctions. Internet marketing. Technological innovations. China. Genre/Form Case studies. Form Streaming video

Other Titles Innovation in China Innovation in China Innovation in China

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