Limit search to available items
Book Cover
Book
Author Wild, John J., author

Title International business : the challenges of globalisation / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han, Hussain G. Rammal
Edition [Australasian edition]
Published Frenchs Forest, N.S.W. : Pearson Education Australia, [2007]
©2007
©2007

Copies

Location Call no. Vol. Availability
 MELB  658.049 Wil/Ibu 2007  AVAILABLE
Description xxii, 594 pages : illustrations, maps ; 26 cm
Contents Part 1: Global business environment -- 1. Globalisation -- Part 2: National business environments -- 2. Cross-cultural business -- 3. Politics and law in business -- 4. Economic systems and development -- Part 3: International trade and investment -- 5. International trade -- 6. Business-government trade relations -- 7. Foreign direct investment -- 8. Regional economic integration -- Part 4: The international financial system -- 9. International financial markets -- 10. International monetary system -- 11. International accounting -- Part 5: International business management -- 12. International strategy and organisation -- 13. Analysing international opportunities -- 14. Selecting and managing entry modes -- 15. Developing and marketing products -- 16. Managing international operations -- 17. Hiring and managing employees
Summary Offers academics and students an exciting new approach to the study of international business. Introduces culture early in the text and integrates this throughout the book, providing diverse examples of the intersection of business and culture
Analysis Globalisation (Australia)
International trade (Australia)
Notes Includes index
Bibliography Includes bibliographic references and index
Subject Globalization.
International business enterprises -- Australia -- Management -- Study and teaching.
International business enterprises -- Management.
International business enterprises -- Australia -- Management.
International trade -- Australia -- Study and teaching.
International trade -- Australia.
International trade.
Australia -- Commerce -- Study and teaching.
Author Han, Jerry C. Y., author
Rammal, Hussain G., author
Wild, Kenneth L., author
ISBN 0733974724 (paperback)
9780733974724 (paperback)
Other Titles International business : the challenges of globalization (Wild : 1st Australasian ed.)