| Description |
1 online resource |
| Series |
Advances in hospitality and tourism book series |
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Advances in hospitality and tourism book series.
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| Contents |
Front Cover; CONTENTS; Dedication; Foreword by David Scowsill; List of Contributors; List of Abbreviations; Introduction; SECTION I: OVERVIEW; 1. China's Outbound Tourism: History, Current Development, and Outlook; 2. Evolution of China's Policy of Outbound Tourism; 3. Review of Chinese Outbound Tourism Research: Status Quo and Future Directions; SECTION II. REGIONAL OBSERVATIONS; 4. Mainland Chinese Outbound Tourism to Hong Kong: Recent Progress; 5. Mainland Chinese Outbound Tourism to Macao: Recent Progress; 6. Mainland Chinese Outbound Tourism to Taiwan: Recent Progress |
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7. Mainland Chinese Outbound Tourism to Asia: Recent Progress8. Mainland Chinese Outbound Tourism to Australia: Recent Progress; 9. Mainland Chinese Outbound Tourism to Europe: Recent Progress; 10. Mainland Chinese Outbound Tourism to the United States: Recent Progress; SECTION III: CASES & PERSPECTIVES; 11. Service Expectations of Chinese Outbound Tourists; 12. Chinese Tourists' On-Site Experience in Florence: Applying the Orchestra Model; 13. Chinese Gambling Preferences and the Emergence of Casino Tourism; 14. Chinese Outbound Tourists' Shopping Behavior |
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15. Chinese Outbound Tourists' Luxury Consumption16. Application of Social Media among Chinese Outbound Tourists: Platforms and Behaviors; 17. Your Stories Online, the Heuristics of My Next Journey; 18. The Road Less Traveled: Regional Dispersal of Chinese Tourists in Australia; 19. An Empirical Study on Travel Intention to Japan: A Case Study of Mainland Chinese Citizens after the Diaoyu Island Political Crisis; 20. Chinese Outbound Student-Tourists: Developing a Taste for Independent Travel; SECTION IV: REFLECTIONS & FORECASTING |
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21. New Perspective for Research Methodology in the Era of China Outbound Tourism 2.0: A Practitioner's Observation22. Chinese Outbound Tourism: A Critical Inquiry; 23. Market Trends and Forecast of Chinese Outbound Tourism; Back Cover |
| Summary |
"Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. Between 1994 and 2013, the number of outbound trips by Mainland Chinese citizens rose 16 fold from 6.1 million to 98.2 million. China is not only the world's fastest growing source market, but now the largest source market in terms of both visitation amount and travel spending. Today's Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, a new wave of Chinese tourists are showing up at their door and presenting new challenges for marketing and the provision of service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market and these tourists. The book reflects on the paths of Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world, such as destination policymakers and marketers, travel and tourism service providers, owners, and managers, this book will provide hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on Chinese outbound travel market and tourist behavior and points out important future directions. This book would also be excellent supplemental reading for students in international tourism classes."-- Provided by publisher |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed December 18, 2015) |
| Subject |
Chinese -- Travel
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Tourism.
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International travel -- China
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Consumer behavior -- China
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tourism.
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SCIENCE -- Earth Sciences -- Geography.
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TRAVEL -- Budget.
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TRAVEL -- Hikes & Walks.
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TRAVEL -- Museums, Tours, Points of Interest.
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TRAVEL -- Parks & Campgrounds.
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Chinese -- Travel.
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Consumer behavior.
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International travel.
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Tourism.
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China.
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| Form |
Electronic book
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| Author |
Li, Xiang (Professor of tourism management), editor
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| ISBN |
9781771881814 |
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177188181X |
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