Title The changing face of multinationals in Southeast Asia / Tim G. Andrews, Nartnalin Chompusri and Bryan J. Baldwin

Published London ; New York : Routledge, 2002

Copies

Location	Call no.	Vol.	Availability
W'PONDS	338.88859 And/Cfo		AVAILABLE

Description 333 pages ; 24 cm regular print Series Working in Asia Working in Asia. Contents Pt. I. The Southeast Asia regional bloc: salient features. 1. ASEAN business context. 2. Rise of the multinational -- Pt. II. Organizational change. 3. Organizational downsizing. 4. Corporate consolidation. 5. Human resource management. 6. Electronic technology. 7. Information tracking -- Pt. III. Marketing. 8. The marketing function. 9. Product, brand and pricing strategy. 10. Advertising and promotion. 11. Distribution Bibliography Includes bibliographical references (pages 320-325) and index Subject International business enterprises -- Southeast Asia. Corporations, Foreign -- Southeast Asia. Investments, Foreign -- Southeast Asia. Financial crises -- Southeast Asia. Investments, Foreign -- Southeast Asia. Financial crises -- Southeast Asia. Author Chompusri, Nartnalin, 1970- Baldwin, Bryan J., 1937- LC no. 2002075175 ISBN 0415260965 paperback 0415260957 hardback

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