| Description |
1 online resource (17 pages) : illustrations |
| Summary |
US based Wal-Mart, the world's largest retailer, entered Brazil in 1995 by forming a 60:40 joint venture with one of the country's leading business conglomerates, Grupo Garantia. After entering Brazil, Wal-Mart encountered several operational problems during the initial years, due to which its expansion plans went awry. Wal-Mart then realized that most of these problems were due to the company's effort of replicating the basic store format prevalent in the US in Brazil and its failure to understand the needs of the local markets. The case discusses how after the initial problems, Wal-Mart planned and implemented new strategies that included acquisitions, new store formats, bringing in experienced store personnel, etc. It also highlights the challenges Wal-Mart faced due to adverse economic conditions in Brazil |
| Notes |
Title from resource description page (viewed June 17, 2016) |
|
Case code: BSTR332 |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
| Subject |
Wal-Mart (Firm) -- Case studies
|
| SUBJECT |
Wal-Mart (Firm) fast (OCoLC)fst00658584 |
| Subject |
International business enterprises -- Brazil -- Management -- Case studies
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International business enterprises -- Social aspects -- Brazil -- Case studies
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Retail trade -- Brazil -- Case studies
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International business enterprises -- Management.
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International business enterprises -- Social aspects.
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Retail trade.
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Brazil.
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| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Perepu, Indu, author
|
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