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Subjects (1-14 of 14)
International business enterprises -- Marketing.
1
Book
2004

The global market : developing a strategy to manage across borders



First edition
San Francisco : Jossey-Bass, [2004]

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 MELB  658.84 Que/Gmd  AVAILABLE
2
E-book
2008

Global markets and local crafts : Thailand and Costa Rica compared


Wherry, Frederick F



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Electronic Resources
3
E-book
2009

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services


Schumann, Jan H.
1st ed


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4
Book
2008

International marketing



Second Asia-Pacific edition
Milton, Qld. : John Wiley & Sons, 2008

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Location Call no. Vol. Availability
 MELB  658.8 Kot/Ima 2008  AVAILABLE
 WATERFT BUSINESS  658.8 Kot/Ima 2008  AVAILABLE
5
Book
2011

International marketing



Third Asia-Pacific edition
Milton, Qld. : John Wiley and Sons Australia, Ltd, 2005, 2011

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 MELB  658.8 Kot/Ima 2010  AVAILABLE
 WATERFT BUSINESS  658.8 Kot/Ima 2011  AVAILABLE
6
Book
2005

International marketing : an Asia Pacific focus




Milton, Qld. : John Wiley & Sons Australia, 2005

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 WATERFT BUSINESS  658.8 Kot/Ima  AVAILABLE
7
Book
2014

International marketing : an Asia-Pacific focus


Fletcher, Richard, 1940- author
Sixth edition
Frenchs Forest, N.S.W. : Pearson Australia (a division of Pearson Australia Group Pty Ltd), 2014

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 W'BOOL  658.84091823 Fle/Ima 2014  AVAILABLE
 MELB  658.84091823 Fle/Ima 2014  AVAILABLE
 MELB  658.84091823 Fle/Ima 2014  AVAILABLE
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8
Book
2005

International marketing : an Asia-Pacific perspective


Fletcher, Richard, 1940- author
Third edition
Frenchs Forest, N.S.W. : Pearson Education Australia, 2005

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 WATERFT BUSINESS  658.848 Fle/Ima 2005  AVAILABLE
 WATERFT BUSINESS  658.848 Fle/Ima 2005  AVAILABLE
 WATERFT BUSINESS  658.848 Fle/Ima 2005  AVAILABLE
9
Book
2017

International marketing : an Asia-Pacific perspective


Fletcher, Richard, 1940- author
Seventh edition
Melbourne, Victoria : Pearson Australia, [2017]

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 MELB  658.84091823 Fle/Ima 2017  AVAILABLE
 MELB  658.84091823 Fle/Ima 2017  AVAILABLE
 MELB  658.84091823 Fle/Ima 2017  AVAILABLE
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10
Book
2009

Journey to international business


Derido, Leigh

Canberra, A.C.T. : Austrade, 2009

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 MELB  658.1149 Der/Jti  AVAILABLE
11
Book
2004

The mirage of global markets : how globalizing companies can succeed as markets localize


Arnold, David, 1955-

Upper Saddle River, N.J. ; London : FT Prentice Hall, [2004]

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 W'BOOL  658.84 Arn/Mog  AVAILABLE
12
E-book
2003

Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize, The


Arnold, David, author
1st edition
[Place of publication not identified] : Pearson, 2003

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Electronic Resources
13
E-book
2021

The platform paradox : how digital businesses succeed in an ever-changing global maketplace


Guillén, Mauro F., author

Philadelphia, PA : Wharton School Press, 2021

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Electronic Resources
14
E-book
2013

Retail internationalization in emerging countries : the positioning of global retail brands in China


Pennemann, Karin



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