Title Big markets for small companies / Peter Enderwick

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (53 min.) Series Exporting, international and global marketing management : beyond the fundamentals Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management Contents Assessment of the opportunities and challenges facing smaller countries and firms when doing business in the large emerging markets of Asia -- Importance and challenges of exporting -- Attraction of emerging markets in Asia -- Challenges of doing business in large emerging markets -- Alternative entry strategies -- Exporting assistance Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject International business enterprises -- Management Export marketing -- Management Export marketing -- Management. International business enterprises -- Management. Form Streaming video

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