Title European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield

Published London, England : Cassell, [1992] ©1992

Copies

Location	Call no.	Vol.	Availability
MELB	659.1094 Rij/Eas		AVAILABLE

Description xiv, 210 pages : illustrations ; 25 cm Bibliography Includes bibliographical references (pages 209-210) Subject Advertising -- Europe -- Case studies. Advertising -- Europe. International business enterprises -- Europe -- Case studies. LC no. 92236333 ISBN 0304317969

  Permalink