Title Bazzar case : exporting gourmet Brazil / Clarice Secches Kogut (COPPEAD, UFRJ, Rio de Janeiro, Brazil and IAG, PUC-Rio, Rio de Janeiro, Brazil), Juliana Molina Binhote (Department of Entrepreneurship, University of Louisville, Louisville, Kentucky, USA), Renato Dourado Cotta de Mello (COPPEAD, UFRJ, Rio de Janeiro, Brazil), and Andres Josue Merchan Caballero (COPPEAD, UFRJ, Rio de Janeiro, Brazil)

Published Bingley, U.K. : Emerald Publishing Limited, 2020 ©2020

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (pages) Series Emerald emerging markets case studies, 2045-0621 ; Vol. 10 No. 4 Notes Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks This case is about Bazzar, a small company that sells sauces, toppings and desserts made only with high-quality Brazilian ingredients. The case dilemma refers to market entry strategies and commitment, although other IB topics are addressed Originally designed for MBA courses CSS 5: International Business Teaching Notes are available for educators only Includes index Bibliography Includes bibliographical references Notes Print version record Subject Barriers to entry (Industrial organization) -- Case studies International business enterprises -- Brazil -- Case studies Business & Economics -- International -- General. International business. Form Electronic book Author Binhote, Juliana Molina, author Cotta de Mello, Renato Dourado, author Caballero, Andres Josue Merchan, author

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