| Description |
1 online resource (6 pages) : 18 illustrations |
| Series |
Emerald emerging markets case studies, 2045-0621 ; volume 10, issue 2 |
| Notes |
Teaching notes are available for educators only |
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Objective 1 analyse the internationalization process of Involys and compare it with the traditional theoretical analyses; Objective 2 analyse and learn from past successes and failures in Africa, building up a meaningful strategic analysis with a specific focus on: understanding the advantages and disadvantages of size (small and medium-sized enterprise (SME) suppliers/State Institutions customers); understanding the importance of institutional barriers and opportunities in this specific context; understanding and measuring the distances issues and the way they affect the company's development Objective 3 learn to be creative and concrete in proposing feasible solutions to the Board of Involys |
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Involys is a medium-sized Moroccan company designing and implementing enterprise resource planning (ERP) systems. It was co-founded in the 1980s by its present chief executive officer (CEO), quite a charismatic individual. As its listing on the Casablanca Stock Exchange, the company has set its main goal to develop its business on the African markets. This is a significant shift in commercial strategy for a company who has built its past success on working with Northern countries. Involys tries with its ERP system to accompany state-level reforms. The case study takes place in 2017, Involys has just lost a significant project in Cameroun, despite significant pre-sale investments, and is trying to build on its success in Gabon to accelerate and improve its competitive position in Africa. The case focusses on the internationalization process of a firm involved in long terms contracts and dealing mainly with institutions such as states or state departments. The issues of sizes, institutional barriers and distance should be specifically addressed in a south-south context |
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Master's degree executive training programs |
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Includes index |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
International business enterprises -- Morocco -- Case studies
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International business enterprises -- Africa -- Case studies
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Computer software industry -- Morocco -- Case studies
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Business & Economics -- International -- General.
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International business.
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| Form |
Electronic book
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| Author |
El Mabrouki, Mohamed Nabil, author
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Chamchati, Oumaima, author
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