| Description |
1 online resource (344 pages) |
| Contents |
Preface; Introduction; Part I Exploiting rights; 1 The legal framework for design in a globalized economy; 1.1 Creativity, law, and money; 1.2 Intellectual property rights relevant to designers; 1.3 International legal relations; 2 Why successful designers don't need intellectual property rights; 2.1 Shared space: A project; 2.2 Places without protection; 2.3 How to design without intellectual property rights; 2.4 Learning from those without rights; 2.5 Intellectual property rights vs. competitive environment; 3 Principles for survival; 3.1 Margin of assessment |
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3.2 What if your designs are copied?3.3 What if you're accused of copying?; 3.4 So what does it cost?; 3.5 Arbitration and mediation; 3.6 Legal expenses, insurance, and financing of legal proceedings; Checklist for cease and desist letters; 4 How the law applies to the different design fields; 4.1 The design disciplines: distinct, yet overlapping; 4.2 Communication design; 4.3 Industrial and product design; 4.4 Interior design; 4.5 Fashion and textile design; 5 Negotiating contracts; 5.1 Your attitude, predisposition, and skills; 5.2 Negotiation techniques in practice |
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5.3 Negotiating contracts: some real life examples5.4 Typical negotiation situations and how you should handle them; 5.5 Your positive potential for aggression; 6 The value of intellectual property rights; 6.1 When is the value of intellectual property rights assessed?; 6.2 Intellectual property rights on the balance sheet; 6.3 Using licensing contracts as a basis for value assessment; 6.4 Assessing the value of intellectual property rights in partnership agreements; 6.5 Trademark protection through a demerger; 6.6 Licensing agreements and insolvency |
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6.7 Trademark licenses and abstract licenses6.8 Using intellectual property rights and licenses as collateral; Part II Creating rights; 7 Design and product-affiliated rights -- copyright and design rights; 7.1 What you need to know about designs and products; 7.2 Copyright; 7.3 Design patent; 7.4 Registered and unregistered design rights (EU only); 7.5 Design and product-affiliated rights worldwide Checklist for design and product-affiliated rights; 8 Brand-affiliated rights -- protecting trademarks and trade names; 8.1 Trade names: so what's in a name?; 8.2 The trademark |
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8.3 Brand-affiliated rights worldwideChecklist for brand-affiliated rights; 9 Activity-related rights -- provisions in competition law; 9.1 Trade secrets: protecting yourselfwhen pitching and presenting; 9.2 Palming off: the trademark's tough little sister; 9.3 Cybersquatting: the rules of the game in conflicts over domain names; 9.4 Misuse of patent and copyright as an issue of antitrust laws; 9.5 Laws against unfair competition worldwide; 10 Technical rights for designers -- patents and utility models; 10.1 Patents; 10.2 Utility model; 10.3 Patents worldwide; Part III Wording contracts |
| Summary |
Das Thema der Designrechte wird von Kobuss und Bretz erstmals umfassend und praxisbezogen, mit spannenden Strategien und nachvollziehbaren Vorgehensweisen bearbeitet. Aus der Sicht alltäglicher Rechtsfragen werden unkonventionelle, aber wirkungsvolle Lösungen und Ansätze für die eigene Nutzung, Gestaltung und Formulierung vermittelt |
| Subject |
Industrial design -- Management.
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Intellectual property (International law)
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Success in business.
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Industrial design -- Management
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Intellectual property (International law)
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Success in business
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Law, Politics & Government.
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Law, General & Comparative.
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| Form |
Electronic book
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| Author |
Bretz, Alexander
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Hassani, Arian
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Merrill, Rose Tizane
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| ISBN |
9783034610872 |
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3034610874 |
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