| Description |
1 online resource |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
This case is presented from the point of view of Samuel, an external consultant in biochemical product development. Trust-Air is a company in Nebraska that sells and distributes a portable device that is used to remove odors and disinfect classrooms, which has proven to be a popular product since the advent of COVID. The product has especially been used in classrooms in crowded urban areas, such as in Los Angeles, New York, Houston, and Chicago. However, the company has a problem. The Medex-Clean Machine is manufactured by a white-label manufacturer in Taiwan. Trust-Air does not own patents on the machine. Since disinfection and odor removal technology is mature, they did not initially believe it was necessary. Instead, they rely on branding and design to keep and grow market share. However, in the past few months, it has become clear that there are two very similar products on the market from start-up competitors. Trust-Air believes that, before they pursue further corporate growth strategy, or attempt to move forward with a public offering, they first need to acquire some intellectual property (IP) as part of their corporate portfolio. Trust-Air therefore decided to hire Samuel to help them with IP development. Students will be asked to determine which strategy will be the most effective for the company as it aims to acquire IP |
| Notes |
Description based on XML content |
| Subject |
Intellectual property -- United States
|
|
Intellectual property -- Economic aspects -- United States
|
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Business ethics
|
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Business ethics.
|
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Intellectual property.
|
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Intellectual property -- Economic aspects.
|
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United States.
|
| Form |
Electronic book
|
| ISBN |
9781529621921 |
|
1529621925 |
|
