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Book Cover
E-book
Author Kongolo, Tshimanga, author

Title Intellectual property branding in the developing world : a new approach to non-technological innovations / by Tshimanga Kongolo
Published Abingdon, Oxon ; New York, NY : Routledge, 2019

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Description 1 online resource
Series Routledge research in intellectual property
Contents Conceptual framework -- Intellectual property trends in the developing world from 2011 to 2016 based on income status -- Non-technological innovations and intellectual property in the developing world -- Branding of local products in diverse industries in the developing world -- Branding innovations in the developing world -- General conclusion
Summary Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation
Bibliography Includes bibliographical references and index
Notes Description based on print version record
Subject Brand name products -- Law and legislation -- Developing countries
Intellectual property -- Economic aspects -- Developing countries
LAW -- Intellectual Property -- General.
LAW -- Intellectual Property -- Copyright.
LAW -- Intellectual Property -- Trademark.
Brand name products -- Law and legislation
Intellectual property -- Economic aspects
Developing countries
Form Electronic book
LC no. 2020693909
ISBN 9781000008739
1000008738
9780429286704
0429286708
9781000001891
100000189X
9781000015256
1000015254