| Description |
1 online resource (xvi, 302 pages) : illustrations |
| Summary |
Publisher Fact Sheet Gives a systematic approach to managing focused, strategic, commercially successful innovation - without the micromanaging that can stifle creativity |
|
Annotation Innovate or die! It's the hair-raising war cry of the New Economy, and the ever-present worry of managers and executives, as they scramble to keep their products, services, and operations a step ahead of the competition. Contrary to the popular belief that managers should move aside and let people be creative, consultants Bean and Radford assert that this hands-off approach leads to wasted resources. And they propose a new and better way: to build innovative, creativity-rich organizations through astute and skillful management. Whether the end goal is a new product, customer service improvements, or breakthrough marketing strategies, The Business of Innovation provides a systematic process for managing focused, usable innovation -- without the micro-managing that can stifle creativity. Packed with examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines, and more, this powerful model helps managers and executives: -- Nurture an environment of innovation -- Support market-focused innovation through effective policies -- Gather expert feedback to properly evaluate innovations -- Develop and launch innovations successfully -- Project future trends and developments -- plus much more |
| Bibliography |
Includes bibliographical references (pages 291-293) and index |
| Notes |
Print version record |
| Subject |
Knowledge management.
|
|
Organizational change.
|
|
Intellectual capital.
|
|
Intellectual capital
|
|
Knowledge management
|
|
Organizational change
|
| Form |
Electronic book
|
| Author |
Radford, Russell W
|
| ISBN |
9780814406311 |
|
0814406319 |
|
