| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
The pet care market is a growing industry, with trends showing people spending more on pets. A leader in pet insurance, Trupanion, has a track record for sustainable revenue growth; however, the company's approach to building relationships with veterinarians has come under scrutiny. This case invites students to examine strategies for continuing growth while familiarizing them with the industry of pet insurance and its relationship with veterinarians, the emerging market of millennial pet owners the company can pursue, as well as Trupanion's closest competition |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Animal health -- Insurance -- Case studies
|
|
Pet industry -- Case studies
|
|
Pet industry
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| ISBN |
9781529727258 |
|
1529727251 |
|
