| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
Advancements in internet browser technologies, globalization, and an increase in innovative operations and information technologies have created new competitive opportunities for businesses. One challenge of business competition is that customers expect an increase in product choices, i.e., product differentiation (features, quality, speed) with no increase in cost. Mass customization (MC) is designed to resolve this conflict between price and value. It helps in specifying how to increase customization in products at affordable prices. MC helps to satisfy customers as well as improve market share and profitability. The Innovative Business Solutions case, with its accompanying support documents, demonstrate how a company might improve its market share and profitability using a MC strategy. The MCPEI methodology is used to suggest very effective improvement actions in customization levels, price, and capabilities |
| Notes |
Originally Published InKumar, A., Stecke, K. E., Sanford, J., & Piller, F. T. (2015). Innovative business solutions: Extreme customization at affordable price. Operations Management Education Review, 9(1), 29-38. OMER9-0CS2 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Innovative Business Solutions
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Mass customization -- Case studies
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Flexible manufacturing systems -- Case studies
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Product management -- Case studies
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Marketing -- Management -- Case studies
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Flexible manufacturing systems
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Marketing -- Management
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Mass customization
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Product management
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| Genre/Form |
Case studies
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Case studies.
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Études de cas.
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| Form |
Electronic book
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| Author |
Stecke, Kathryn E., author
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Sanford, James, author
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Piller, Frank T., 1969- author.
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| ISBN |
9781526462145 |
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1526462141 |
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